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Interruption marketing
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Interruption marketing : ウィキペディア英語版
Interruption marketing
Interruption marketing is a pejorative term that refers to promoting a product through continued advertising, promotions, public relations and sales. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising. (Confusingly, the ambiguous term outbound marketing is sometimes used as a label for interruption marketing. This gives rise to an ambiguity because in the past the term had a different meaning, namely that information about finished product capability was flowing out to prospective customers who have a need for it i.e. benign marketing communication and product marketing.)
==Types of interruption marketing==

Interruption marketing can be via various techniques,〔Mirna Bard, (NuReachGlobal ), 21/03/09〕 such as:
*Telemarketing: act of promoting a good or service over the telephone
*Print advertising: promote a product via newspapers or magazines
*Direct Mail: promotional circulars sent directly via mail
*E-mail spam: electronic mails sent to large mailing lists
*TV/radio advertisements: promote a product via television and radio

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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